Ways to maximize SEO and Social Media

5 Ways to Maximize (SEO) Search Engine Optimization and Social Media

Search Engine Optimization (SEO) plays an important role in any digital marketing strategy as it helps people find your content. The higher your content ranks on the SERP (search engine results page), the more visitors it will attract.

Social media marketing has become another highly effective way to drive people to your website. And all of this depends on having an effective social media strategy that drives brand awareness and ROI. 

In this article, we’ll offer 5 tips on how you can maximize your SEO growth and Social Media presence.

How to integrate SEO and social media

As with any SEO or social media strategy, content is a key element of how successful your overall strategy is going to be.

• Blogs or articles  - check out these great tools and templates for successful blog posts
• Guides - these can be how-to guides or eBooks
• Videos, video stories, live video
• Podcasts (with transcripts)
• Infographics - here are some tools to help create infographics
• Video podcasts

5 Tips to Improve Your SEO for Social Media

As we’ve explained, in most cases, social media sharing doesn’t directly impact SEO. However, when you share your content on social media, it can influence SEO in these ways:

• Drive organic traffic
• Increase visibility
• Improve local SEO
• Expand content reach
• Enhance brand recognition
• Increase backlinks

So how can you improve your SEO for social media?

1. Work on Your Profile

2. Have quality shareable content in your social channels

3. Encourage backlinks through good content

4. Use social listening to see what’s going on out there, with your competitors and others

5. Pay attention to influencers and consider using them

Smash Your Social Media Campaigns with SEO